“As a marketer trying to stay ahead of the curve, keeping up with changing technology and trends may feel like running a career-long marathon at a sprinter’s pace. From newspaper ads and direct mailers to email and social media and now onto location-based marketing, the Internet of Things (IoT), and artificial intelligence (A.I.), it’s a lot. Especially with growing customer expectations of immediate, personalized touch points.”
“There is no one-size-fits-all funnel for every sales team: They must be segmented according to a company’s customer base and sales process. However, there are definite steps in every funnel, and the AIDA Model, conceived of in 1898, breaks down the process a customer goes through during the buying process. AIDA stands for awareness, interest, desire, and action, and salespeople must be aware of each of these segments in order to help customers progress and become a customer.”
From all of us at NexPATH – we wish you and yours a Happy New Year!