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Beyond Demographics: What Do You Need to Know About Your Customers

“No good salesperson goes into a sale blind. To truly make the best out of any interaction, they need to know basic data about their customer, such as their name, their company’s name, the size of the company, what they do, and how the salesperson’s products and services can help the customer. This information is fairly easy to come by with a customer relationship management (CRM) platform—but the key is to use that data to form a relationship.”

Read the full blog post at Salesforce here.