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New Data: The Connected Customer’s Wants and Needs in 2017

“As a marketer trying to stay ahead of the curve, keeping up with changing technology and trends may feel like running a career-long marathon at a sprinter’s pace. From newspaper ads and direct mailers to email and social media and now onto location-based marketing, the Internet of Things (IoT), and artificial intelligence (A.I.), it’s a lot. Especially with growing customer expectations of immediate, personalized touch points.”

Read the full blog post over at Salesforce.com.

How to Help a Customer Transition Smoothly Through the Funnel

“There is no one-size-fits-all funnel for every sales team: They must be segmented according to a company’s customer base and sales process. However, there are definite steps in every funnel, and the AIDA Model, conceived of in 1898, breaks down the process a customer goes through during the buying process. AIDA stands for awareness, interest, desire, and action, and salespeople must be aware of each of these segments in order to help customers progress and become a customer.”

Read the rest of the blog post up at Salesforce.com

Why Canadian Companies Choose Salesforce

“The meteoric rise of Salesforce is a testament to the company’s ability to build a powerful suite of sales, marketing, and customer service solutions that clients can use to grow their businesses. With its software, Salesforce has been able to acquire and retain some of the world’s top CRM clients. Founded in 1999, Salesforce produces the world’s number one CRM platform, which has helped more than 150,000 small businesses and large enterprises improve and optimize the customer journey.”

Read the rest on the blog post on Salesforce.com