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New Data: The Connected Customer’s Wants and Needs in 2017

“As a marketer trying to stay ahead of the curve, keeping up with changing technology and trends may feel like running a career-long marathon at a sprinter’s pace. From newspaper ads and direct mailers to email and social media and now onto location-based marketing, the Internet of Things (IoT), and artificial intelligence (A.I.), it’s a lot. Especially with growing customer expectations of immediate, personalized touch points.”

Read the full blog post over at Salesforce.com.